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Rein Takers

Steady LinkedIn outreach for founder-led firms

Take the reins of your pipeline. Know what next month looks like.

Referrals show up when they feel like it. We give you a pipeline that runs every week instead. Our team picks out your buyers, opens the conversations under your name on LinkedIn and coaches you on each sales call, so next month becomes something you plan instead of something you wait for.

Book your strategy call See how a week runs

Clients sign 1 to 3 new deals each month85% have a signed deal on the board by day 90

Why next month is a guess

Nobody can forecast a pipeline built on luck

Most small businesses grow on referrals and repeat work. That business is good, but it arrives on its own schedule. One month the phone won't stop. The next is silent, and you are back to chasing work when you should be doing it.

  • Busy months hide quiet ones

    While you are delivering, nobody is prospecting. The slow month you feel in the spring was set up by the busy one in the winter.

  • Every plan rests on a maybe

    Hiring, cash flow and your own calendar all hang on a number you can't see coming. So the big decisions keep getting pushed back.

  • Referrals don't take requests

    You can't switch referrals on when you need them, and you can't improve something you can't adjust. Luck has no settings.

Steady new business comes from a process that runs every week, busy or slow. That process is what we run for you.

Seven days, same beat

A week you could set your watch by

Predictable months are made of predictable weeks. About seven days after kickoff, your campaign is running. Every week after that keeps this same shape.

  1. Messages go out from your profile

    Fresh invitations and follow-ups leave your LinkedIn account on a steady daily beat. A person on our team drafts each one to sound like you, and nothing moves until you have signed off.

  2. Only the interested ones reach you

    Our team reads every reply. When someone wants to talk, the note that reaches you names the person, sums up their message and drafts an answer you can send as is or adjust.

  3. Your strategist sits down with you

    A short call to review who is answering and who isn't. Then we change the targeting and the copy to follow what the replies are telling us.

  4. You run the call, with a coach behind you

    Your strategist coaches you through the conversations that follow, right up to the signature. We coach. You close.

Your share of the week

Small on purpose. You have a business to run.

  • Approve the messages before they go out
  • Reply to interested buyers, using our suggestions
  • Take the sales calls yourself
  • Join one short call with your strategist

How we steer

Steer by what the replies tell us

The idea is simple to state and hard to do alone. Each week the campaign gets sharper, because each week brings more replies to learn from.

  1. Pin down who really buys

    Your best current clients are the template. At kickoff we study them until we can describe the next one in detail, then your own Sales Navigator expert assembles the list and reworks it as the replies teach us more.

  2. Write it the way you talk

    A person on our team drafts every message to sound like you talking, and none goes anywhere without your approval. Once cleared, the invitations and follow-ups keep a daily pace.

  3. Let the replies steer

    We watch who responds and who doesn't, then adjust the targeting and the copy to match. Copy rewrites are unlimited, so nothing stays stale.

  4. Coach you through to the close

    Interested replies arrive ready to answer. Every week your strategist sits down with you, then backs you up with coaching on each sales conversation until the paperwork is signed.

Four hands on your reins

Launch specialist
Runs your kickoff and gets the campaign live in about a week.
Sales Navigator expert
Builds your buyer list and keeps sharpening it.
Writer
Drafts each message to sound like you, and redrafts whenever the replies say so.
Strategist
Runs your weekly call and coaches you on every sales conversation.

Steady hands, steady months

Six small businesses that found their cadence

Six clients, six markets, every one a small business. Names are withheld. The results are as they happened.

  • Security training schoolClosed business

    Five full classes, back to back

    Our outreach has filled five consecutive classes for this training school, each worth tens of thousands of dollars in revenue, and it is expanding registrations.

  • HR consultancySteady pipeline

    Two to three new leads every week

    This HR consultancy has hit a steady cadence, averaging two to three new leads every week.

  • Customer-operations software companySteady pipeline

    Four to five meetings a week

    This company's software turns customer conversations into automated follow-up. It has been averaging four to five meetings a week, and in four months 50 prospects asked for a meeting or more information.

  • Payments consultancyClosed business

    About $25,000 in new deals every quarter

    This firm sells payment and point-of-sale solutions to restaurant and hospitality groups, a long sales cycle. The pilot produced more than 40 leads, and the firm is now closing around $25,000 a quarter in deals from our outreach.

  • Critical infrastructure companySteady pipeline

    One to two proposals every month

    This company keeps organizations' critical infrastructure running. It now sends one to two proposals a month from our outreach, and a single close is worth more than $20,000 to $30,000 a year.

  • Project-management training firmClosed business

    Two sales in 30 days, 15 more in the pipeline

    This firm runs certification courses for project managers. It closed two sales in 30 days, with about 15 more prospects in the pipeline for later in the year. He called it the best thing he's done yet.

Want a month you can count on?

Book your strategy call

Made for firms the owner still runs

Small companies are all we steer

Ten-plus years in, our team still builds pipelines for one kind of client: the small business. At a large agency, a company your size is a minor account. Here it is the exact client the service was designed around.

  • Built for teams without a sales floor

    The typical client here is one founder plus a small crew. We become the prospecting arm you never had the budget or the hours to staff.

  • A light grip on your calendar

    Founder hours are the tightest resource you have. So your role stays at approving, replying, taking calls and one short weekly check-in.

  • Spending that has to pay you back

    So the first stretch is a four-month pilot, our fee rides on a guarantee, and nobody asks you to commit for a year.

You'll get the most from us when

  • You sell business to business, or to high-net-worth individuals.
  • One signed client means $5,000 or more on your books.
  • You, the founder, take the sales calls.
  • You already have paying customers and want more of the same kind.

Our results come from small businesses of ten people or fewer, in all kinds of B2B industries.

Years in the saddle

The record behind the rhythm

Our team has run outreach for more than 2,000 small businesses across more than ten years. Here is what that experience adds up to for the founders we work with.

new deals our clients sign each month
1 to 3
of clients put a first win on the books before day 90
85%
small businesses served by our team
2,000+
years running outreach campaigns
10+

Up and running in roughly seven days

Your campaign starts working roughly a week after the kickoff call.

A four-month pilot

Enough time to close deals and see the return. After that, you go month to month. No long-term contract.

We put our fee on the line

Reach the end of the pilot with no closed deal, and our fee absorbs the miss. Bring it up on your call and we will walk you through it.

Thirty minutes, one plan

Let's plan your next month together

Pick a time for a 30-minute call with our team. You'll come away knowing how your campaign would run and what a steady month could look like for your business.

  1. We learn what you sell and which customers you would happily clone.
  2. We sketch how we'd reach those buyers on LinkedIn.
  3. We tell you plainly whether it's a good fit.

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